|
With more than 25 years experience - we helped invent online travel marketing! 10 tips from HotelMarketing.com for hiring a Consulting Company |
| |||
|
Caribbean Consulting Merchandising w Marketing w Distribution w Profitability
Caribbean Consulting for Hotels & Resorts Comprehensive Marketing & Distribution Audit The first step for all hotel & resort clients is our comprehensive onsite audit. This is not just a 'how am I doing?' report on your current advertising. Our hands-on consultants work with management/staff to help potential guests view your hotel as a unique value and satisfying experience. During our initial site inspection, we apply our expertise to: w Merchandising your hotel experience to maximize shelf space & exposure. w Marketing & Promotion to create consumer interest and demand. w Distribution & Yield Management to maximize net revenue. w Feedback & Public Relations to improve your profitability. Caribbean Consulting shows you how to present your hotel as a unique experience rather than selling 'heads in beds'' like the competition. We let you know the best way to get high visibility for targeted markets and how to avoid paying excessive commissions. Finally, we will show you how to increase customer satisfaction and turn guests into personal 'sales ambassadors' for years to come. What you get for your investment Expert Merchandising: You get onsite consultation from leading experts in travel merchandising, marketing, distribution and customer satisfaction to help you position your property for today's travel consumer. Think of today's travel market as one huge 'shopping mall' or 'mega-store'. We advise how to get your hotel or resort on the shelf in the most productive distribution channels that deliver satisfied customers and yield the highest revenue per sale. You will have a solid understanding of how you can set yourself apart from the competition. This will provide a solid foundation for cost effective marketing with a competitive price/product/value combination which will convert lookers to bookers. Competitive Advantage: Now that we know where you fit in the global market, what makes people say "I've got to go there!"? We work with branding, competitive advantages, target markets, perceived value and international standards to develop a standard 'marketing toolkit' you will use to tell the story of your property. Blueprint for Marketing: At the end of our onsite visit, you will receive a 'blueprint for marketing'. Now you can increase occupancy, reduce marketing costs and improve net income, market value and owner satisfaction. Report will detail recommendations for Merchandising, Marketing, Distribution & Yield Management and Customer Service/Satisfaction. Prototype of New Website: We prepare a ‘wireframe’ prototype website to suggest layout, navigation, content, photos, information design, search engine optimization and user interface. Note: While this will not be a final working website, it will serve as a model for a local web developer to complete a fully realized website. Ongoing Support: Our onsite work is not the end of the story. Caribbean Consulting provides ongoing telephone and email support as you implement our recommendations over the next three months. Note: Ongoing support period can be extended for new projects still in the development stage at the time of our onsite visit. All of this for one low fixed price! Our full audit program costs less than some Small Inns & Hotels (5-20 rooms) $2,500 *Plus Travel Expenses Hotels & Resorts (20-75 rooms) $5,000 *Plus Travel Expenses Large Resorts, Vacation Clubs, Condo-Hotels (100+ rooms) $7,500 *Plus T&E
'Post-Audit' Consulting Services Once your Comprehensive Merchandising, Sales & Distribution Audit is complete, you'll have an easy-to-follow set of recommendations that will help you reach new markets. Caribbean Consulting can help you implement and maintain the recommendations from your 'blueprint for marketing'. We can even help jump start your program by taking on a few projects - or provide an intensive implementation program to reach new markets as soon as possible. Call today and find out why clients call this program 'marketing magic'
This page was last updated on 09/03/2008 |
Caribbean Consulting is a member of Caribbean Hotel Association (Caribbean Marketing Consultants for Hotels, Resorts, Vacation Clubs, Condo-hotels, Ecolodges, Bed & Breakfast Inns Marketing Services Caribbean Region