With more than 25 years experience - we helped invent online travel marketing! 10 tips from HotelMarketing.com for hiring a Consulting Company |
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Caribbean Consulting Merchandising w Marketing w Distribution w Profitability
'Enchanted Saba' by St. Martin Artist Dona Bryhiel The 'Missing Link' in Travel Marketing Can you compete for online consumers in the global market? No matter how you promote your hotel or destination, the Internet dominates travel marketing. Even if potential guests learn about you through traditional advertising, editorial content, sweepstakes or wholesalers' catalogs - more than 65% of travel consumers research destinations, share 'peer-to-peer' reviews, seek out specials and book their travel through the Internet. It's easy to build web sites, create newsletters, place ads or develop promotions. However, they are often just copies of printed brochures adapted to templates, formulas or interpreted from a programmer's/graphic artist's point of view. What makes the Caribbean Consulting approach unique? Caribbean Consulting has more than 25 years of merchandising experience plus 'hands-on' experience as hoteliers, travel agents and pioneers in the development of online travel marketing. This led to our creative, 'holistic' approach to travel marketing for online travel sites such as Travelocity, hotels, resorts, associations and tourist boards throughout the Caribbean, Mexico, South America and Europe. Caribbean Consulting applies our experience in Merchandising, Marketing, Distribution and Reputation Management to increase sales. We don't use formulas or templates. We treat every client as a unique challenge to reach new markets with personalized programs based on your unique travel product. We view travel from the consumer's point of view - presenting your special blend of product. price, value, target markets, destination and 'expectation vs. experience' as a unified and consistent presence that builds lasting consumer satisfaction and creates ''I've got to go there!" consumer demand. Merchandising is the 'missing link' in today's global travel market!! For most independent hotels and destinations, merchandising is a new concept. Think of online travel as one huge 'mega-store'. Your product has to be on the shelf to even be considered. How do you stand out among thousands of choices with a compelling price/product/value combination that will convert lookers to bookers? What makes people say "I've got to go there!" when you're only one click away from the competition - whether they're down the beach or a continent away? If you're ready to take advantage of our 'results-oriented' approach to travel marketing, Don't Stop the Carnival - see our cost-effective programs for:
This page was last updated on 05/06/2008 |
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Although the book is fiction, it is based on a composite of islands & the mishaps of hoteliers and hotels throughout the region. It's amazing how many of the situations observed in the early days of Caribbean tourism still challenge hoteliers today.
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