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With more than 25 years experience - we helped invent online travel marketing!

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Caribbean Consulting

Merchandising - Marketing - Distribution - Profitability

Budget Hotels set new Upscale Standards

Get ready for another round of ‘keeping up with Motel 6′ – as the mainland budget chains have announced plans to upgrade the ’sub-$100′ sector with new ‘no-frills-chic’ design.
Great idea, since the cost is probably not much more than upgrading the dull old designs – but the market perception should bring these properties into a [...]

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St. Croix + Captain Morgan = New Marketing Potential

Diageo and the USVI have announced a new Rum Distillery for St. Croix that will build a new rum production facility  for the Captain Morgan brand of spiced rum.
St. Croix has already benefited from the Cruzan Rum brand which has helped ‘brand awareness’ of the island with their brightly colored tropical-flavored rums associated with country music [...]

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Budget Hotels set new Upscale Standards

Get ready for another round of ‘keeping up with Motel 6′ – as the mainland budget chains have announced plans to upgrade the ’sub-$100′ sector with new ‘no-frills-chic’ design.

Great idea, since the cost is probably not much more than upgrading the dull old designs – but the market perception should bring these properties into a [...]

Read full article...

Great Example of How to Stand out on the Web and create Viral Marketing

This ad for HEMA, the Dutch Department Store is so much fun that you can’t help watching it more times than you care to admit and passing it along to everyone you know….They take a lot of web design elements that are often annoying and turn them into fun!Surprising thing is how effective it is [...]

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“Signature Photos”

Richard just returned from the St. Maarten Hospitality and Trade Association’s Annual General Manager’s Retreat where he was invited to give a presentation on internet marketing.
One of the main issues during the presentation was ‘Signature Photos’ for each hotel. Since web bookers may be scanning a long list of potential offerings on Travelocity, Expedia, [...]

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What is Web 2.0?

While everyone is talking about Web 2.0 – no one we talk to seems to know what it is?Simply put, its the ‘next generation’ of web design and development.

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Web 2.0 & Social Networking for Destinations

The focus of this weekend’s CTO Conference in San Juan is Web 2.0 and Social Networking. This is all the buzz within the web development community – which is looking for new ways to entice Tourist Boards to incorporate ‘new media’ and ‘interactive media’ into their online marketing. [...]

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Cultural Tourism: Al fresco Opera in Old San Juan

Culture continues to be one of the most neglected aspects of culture in the Caribbean.Saturday night there was a very nice outdoor performance of The Barber of Seville at the Cuartel de Ballajá, in Old San Juan. This enormous building has a spectacular interior courtyard which served as the stage for the Opera de [...]

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Renovations as a marketing opportunity

This year, several of our clients are undergoing major renovations to upgrade their facilities, amenities and guest experience. This is always a major investment and will define the hotel for the next few years – so we like to get involved in the process whenever possible. Hotels often hire designers based on a friends [...]

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Noche de San Juan – Reality Report

Well, its been a few weeks since Noche de San Juan and I waited a while to post this so I could see if there was anything in the Press about developing the event into a tourism attraction.Nothing.Noche de San Juan was very nice.We walked over to Condado at about 10pm and people were starting [...]

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Call 787-455-4216 or email rholm @ caribbeanconsulting.com and discuss how Caribbean Consulting can help you .

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